Ultimo’s Latest Collections

Ultimo, the UK’s leading designer lingerie brand, offers women a plethora of stylish and innovative underwear solutions for every occasion.

Originally renowned for its groundbreaking silicon gel filled bra, launched in 1999, the brand has now evolved and developed beyond the innovative product to encompass five individual ranges including:

Ultimo A-D, Ultimo D-G cup, Ultimo Shapewear, Ultimo ‘Black Label’ and Miracle Solutions.
 

 

Miracle Solutions
Through painstaking research and engineering, Ultimo has developed ‘Miracle Solutions’ – a collection of eight unique garments that deliver unrivalled lingerie results. Whether you’re searching for a gravity defying frontless plunge bra, a sculpting bodice or a low-back strapless body, Ultimo has the ‘miracle’ for you.

Michelle Mone, founder and creator of Ultimo, said; “Over the past few years, lingerie has developed above and beyond simply aesthetic. Of course, the essence of lingerie is to make women look and feel beautiful, but as we become more aware of the importance of posture, support and comfort, lingerie has to keep up and deliver on all of these elements too. Now, lingerie must be tailored to compliment your outfit – and this is what Miracle Solutions is all about.

“The Miracle Solutions range was developed with this in mind and presents a selection of ‘must have’ garments including the t-shirt bra, the plunge and the strapless multi-way; staple lingerie styles that every girl should have in her underwear drawer.”

 

Ultimo Shapewear
No matter what size you are, every female needs a bit of support and control once in a while to bag some extra body confidence. If you want to create a sleek and smooth look over the party season or heading into January (to hide those extra pounds from Christmas!), Ultimo Shapewear will hold you in and slim your shape faster than any diet or fitness regime.  

Michelle Mone, creator of Ultimo Shapewear, said: “These garments transform the shape of the body and, most importantly, are incredibly comfortable. The cutting edge technology and materials work to smooth unwanted bulges, flatten the tummy, slim the hips, lift and shape the bottom and smooth thighs, giving the most amazing silhouette. Every woman should have at least one of the Ultimo Extreme Shapewear collection in their underwear drawer, if not one of each for every occasion.

“Not only will Ultimo Shapewear help make the most of a slinky dress, skin-tight jeans or a pencil skirt, but wearing control garments gives you bags of confidence. Everything feels in place and stays where it should be – it’s amazing! Our shapewear is the best on the market and offers women various levels of control, from medium to maximum.”

Ultimo Shapewear has catapulted itself into the lives of thousands of women since its launch last year and is the Ultimate in sculpting underwear solutions.

 

Black Label
Black Label is Ultimo’s premium collection of luxurious lingerie and features exclusive, high-fashion designs that will leave women feeling ultra feminine and elegant. The über-luxurious range is available up to a G Cup and presents gorgeous designs for ramping it up a notch, with pretty polka dot satins, sexy lace and flirty ribbon detailing.

Michelle Mone said: “Black Label is our luxury line and oozes old-school, vintage glamour. The most recent collection, ‘Seduction’ and ‘Duchess’, feature jacquard satin, eyelash lace and bead detailing – everything that defines beautiful, well-designed lingerie.”

The worn-to-be-seen garments featured in this range are perfect for under your party frock and make a stunning gift set, for yourself or a special other. The range, as modelled by Mel B, includes Basques and corsetry.

 

 

Ultimo D-G Cup
Ultimo D-G Cup, as modelled by Melinda Messenger, delivers the latest trends and unrivalled functionality for larger-busted ladies. The new collection for 2009 also features three new innovative Miracle ‘solution’ inventions – the backless, low back and frontless bra. 

The inventions – the ‘Miracle’ backless bra, frontless bra and low-back bra – have been designed to improve female self-esteem by providing enhanced shape, better posture and increased support for bigger cups, whilst also allowing women to experiment with clothes styles previously out of bounds! 

Michelle Mone, creator of Ultimo, said; “Ultimo’s very first invention, our gel-filled bra, was a huge advancement in the lingerie industry – but times have moved on and we want to stay at the forefront of design and innovation, which is why we have spent hundreds of thousands of pounds on developing these three incredible new inventions.

“With the average bra size in the UK having grown from a 34C to a 36D, it’s so important that lingerie designs progress and evolve to accommodate the changing shape of women. When you consider that a big bust can weigh up to 1kg in each cup, that’s a lot of weight to support and requires incredibly advanced engineering solutions – not just a pretty bra with a larger cup!”

The garments, available from Debenhams stores nationwide from £30, have special patented features that prevent them from losing support or slipping down, delivering the most technically advanced engineering qualities ever to be seen in lingerie design since the first bra was patented in 1913. 

To view the entire Ultimo collection please visit www.ultimo.co.uk

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