What Makes A Great Lingerie Model

Modelling lingerie is one of the hardest assignments a new or experienced model can have. You stand around wearing next to nothing trying to look gorgeous with designers and photographers poking and prodding, its probably cold or even worse – outside and raining!

Making lingerie look good is no easy task – you need to be able to wear many different styles of bras and knickers, you need a bust and a bottom but you also need to be super toned, flat tummy and be able to look sexy when your not really feeling sexy at all!

We’ve asked some of the biggest names in UK lingerie what they think makes a great lingerie model, read what they say and maybe give it a try yourself!!

Ultimo
Michelle Mone, creator of Ultimo, said; “First and foremost, a great lingerie model has to have a fantastic body. However, this doesn’t necessarily mean skinny is best. In fact, if you take a look at Ultimo’s campaigns over the years, we represent all shapes and sizes and always feature models with fabulous curves, which I think is incredibly important. Personality is a major aspect too and I’ll always make a point of going out for dinner with whoever we’re considering for our next campaign, to make sure they’re right for the job!

“A great lingerie model also has to have excellent presence in front of the camera and bags of body confidence. Stripping down to lingerie isn’t always easy, so it’s essential that any lingerie model feels comfortable in her own skin and can really showcase the lingerie with elegance and poise.”

Ultimo A-D & Ultimo D-G is available from Debenhams stores nationwide and ultimo.co.uk

Eveden
Ann-Marie Manley, Head of Marketing at Eveden looks after the brands Freya, Freya Active, Fantasie, Fauve, Elomi and Goddess.

Ann-Marie said “The perfect lingerie model has a distinctive character and personality who can reflect that in her work. Being specialists in fuller-cup sized lingerie means that we require a model to match these criteria and will only use models that have natural breasts. We also make a conscious effort to not cast any models that are too slim as we do not want to be considered to be a bad influence to girls and women alike in promoting the attitude that size 0 is healthy.”

Andrea Billard
Andrea who designs the self-named brand said “What makes a great lingerie model? In my opinion, a lingerie model has to be made of ‘strong stuff’ – in some respects they have a tougher day at the office compared to fashion models. How would we like to spend all day wearing, in some cases, nothing more than tiny pieces of fabric covering our modesty – I certainly wouldn’t! And when they are cold, we ask them to look ‘hot’! We expect them to have great self esteem and body image and to never have ‘off’ days – we push them for them to create the perfect image for our brand, whilst maybe not always giving them the credit they deserve.”

“I have recently been blessed with working with a great model called Katie Atkinson. She has all the physical attributes a brand looks for to show their collections to the fullest and in the best light but just as importantly, she has a fantastic attitude. There have been instances in the past when a model hasn’t been willing to do the basics; mid shoot, she decided to say she wouldn’t have shots taken from the back – and from a brands point of view that’s disastrous, especially when you have detail you want to show on the back. However, Katie was great, very professional, never complained and did everything we asked of her despite it being a freezing day in December! And she still managed to look hot! I used a very experienced photographer and make up artist and they both couldn’t compliment Katie enough about her attitude and staying power on what turned out to be a long day!”

Andrea Billard lingerie is available from glamorousamorous.com and peacockandstrutt.com

Tags: Andrea Billard, Elomi, Fantasie, Fauve, Freya, Goddess, Ultimo

Category: Featured