Amoralia Maternity AW10 Preview

Amoralia, best known for its feminine maternity lingerie unveils a dreamy new collection for AW10.

From the blurb…. “Inspired by Pissarro’s ‘Boulevard Montmartre on a Winter morning’ – think blushing dawn, milky light and frost-tipped trees – this collection is as pretty as a picture!”

Nougatine, the brand’s award-winning collection is now offered in midnight, a combination of indigo satin and black lace with gold star detailing. A new nursing cami is offered alongside the existing nursing bra, maternity bra, french knicker and lace brief.

Tutti Frutti, the embroidery and microfibre range designed to make any mum to be feel sexy and comfortable, is now offered in smoky grey with blush bow accent.

The graphic lace and silky-microfibre range Cupcake is now available in rich black as a continuity colour. The maternity and nursing bra and matching brief or short are pretty enough to feel like ‘normal’ underwear, but are designed to ensure support and comfort all day long.

After success in AW09, a soft nude colourway is added to the Second Skin collection to run alongside existing ivory and black.  With dual cup sizes and intelligent styling this collection is a must-have. The readers of Practical Parenting voted this the best nursing bra in their annual product awards.

Jules Fossett, Amoralia’s MD told Lingerieblog.co.uk, “I love this new collection; it strikes the right balance between femininity and practicality, and in this tough economic climate, doesn’t cost the earth. We know that our customers want lingerie that isn’t too fussy, but that’s pretty enough to give them a little lift (no pun intended!), and I think this collection does exactly that.”

Amoralia is available online at Figleaves.com.

Tags: amoralia

Category: Lingerie