TV star and businesswoman Amy Childs has been announced as the new face and body of Alexis Smith Lingerie for Summer 2013.

The brand specialises in lingerie for ladies with big boobs but small backs which can sometimes be tricky to find and the new Spring Summer collection offers some really bold styles including the very cute Pink Sugar.

Amy told Lingerieblog.co.uk, “I love Alexis Smith Lingerie and have worn their sets for so long as I have always struggled to find pretty bras for my size. I am so happy to be the new face of the brand and love the new and exclusive hot pink range.”

Check out some of the pics below. Sizes start at 30″ back and D cup and you can buy right now on the Alexis Smith website.

Alexis Smith Lingerie SS13

Alexis Smith Lingerie SS13

Alexis Smith Lingerie SS13

Alexis Smith Lingerie SS13

Alexis Smith Lingerie SS13

Alexis Smith Lingerie SS13