In a global marketing “first” for Sloggi, over 30 countries, encompassing every continent are joining together to find the most perfect male and female bottoms in the world.

A series of inaugural events is planned in each country, the venue for the “official” UK launch being the music V Festival at Chelmsford on August 18th & 19th.   Here, Sloggi will have a dedicated area with DJ’s, fashion shows, fun and games, plus Sloggi photo studios where festival visitors can enter the contest.

Right now, bottoms are already being uploaded on the UK website.

Initial voting is running online, which also offer opportunities for social networking.  The live national final will follow in London in October.  The international grand final will be a glittering event in a European capital city in November and the winners will be awarded modelling contracts, plus insurance for their bottoms!