What do you get if you put an NHS bra fitter and breast surgeon together? The answer, is the first ever 3D measured bra, that’s made in the UK.
Consultant plastic surgeon Atul Khanna and De Monfort graduate Sue McDonald have created Optifit to try and get to the most perfect fitting bra possible. Atul Khanna, the surgeon, told Lingerieblog.co.uk:
“The breast is actually one of the hardest organs to assess objectively: it varies in volume, width, height, projection, tissue density, composition, shape and position on the chest. As a plastic surgeon, we have to take a wide range of measurements to ensure satisfactory outcomes, whether for reduction surgery, reconstruction or aesthetic enlargement. We have to consider where the nipple and the breast folds sit, breast height and width, chest wall, ptosis (or ‘droop’), elasticity and skeletal conditions. It has been established that around 80% of women wear the wrong size bra – but no matter what brands they buy or how much they spend, the correct size simply doesn’t exist, because the traditional industry measuring system is uni-dimensional and not enough parameters have ever been taken into account to make these garments comfortable, effective and most of all healthy for women regardless of their shape.”
Sue, the bra fitter explains a bit more:
“A woman’s breast could be compared with a gel-filled balloon, it can be moulded into any shape with little initial discomfort. The breast has no internal muscle structure and relies totally on skin tension and genetic characteristics for their shape. The conventional bra, however, is a symmetrical garment with sizing based on just two measurements. These arbitrary formulas trace back to ‘statistically average’ mass production surveys for the ready-made clothing industry and the male chest circumference, so women may present identical sizes but actually be quite different shapes: one could have a narrow back with a larger volume of breast tissue, in another this may be the reverse. However both would be assigned to the same commercial bra size. The fashion industry doesn’t recognise three-dimensional volume – it’s no wonder thousands of women can’t find bras that fit!”
There are a number of different styles to choose from including “Active” for daywear and sport which is available in black, white and nude and with padded shoulder straps and cushioned back fasteners. The “Retro” range has a sheer overlay and lace details in ‘Shades of Grey’, ‘Peaches and Cream’ and ‘Black Lace’. All are ideal for maternity/nursing (drop cups optional) or mastectomy support.
Love to hear your thoughts in the comments and you can find out more on the website.