UK luxury lingerie firm Ender Legard have added themselves to a growing list of brands adding the CoppaFeel! breast cancer awareness labels to their lingerie that link to the charities website offering advice on how to perform regular breast checks.

Speaking of the collaboration, Ender Legard Chief Creative Asia Smaga said, “What CoppaFeel! are doing for breast cancer awareness is truly inspirational. We’re proud to be able to contribute to this important yet easily overlooked opportunity for early detection of breast cancer.”

Ender Legard is heading towards its 10th year and specialises in the highly functional corsetry-based shapewear and is worn by many A-list celebrities such as Celine Dion, Sarah Jessica Parker and Carrie Ann Inaba (ABC’s Dancing With The Stars).

Check out the new labels below and also some of Ender Legard’s lingerie and you can read more about the CoppaFeel! campaign on their website.

CoppaFeel Lingerie Label

Ender Legard Lingerie

Ender Legard Lingerie