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Get Playful With Mimi Holliday SS17

This summer Mimi Holliday wants you to get playful with your intimates!

British designer, Damaris Evans reveals the fabulous new collection for Mimi Holliday SS17, inspired by no other than the traditional British weather!

The range offers lower priced items, giving you even more reason to get excited for the range, with continuity offered in black, ivory and peach lace, and sets from £52.

Spread across a series, the new Mimi Holliday SS17 collection has something for everyone, with 3 capsule collections.

WONDERLAND is inspired by traditional fairground rides, with pastel palettes and bright bold accents popping through in traditional Mimi Holiday style, as well as some elegant pieces offering designs with bridal lace and corset features. The WONDERLAND series even have playful names such as Dodgems Triangle Bra, Mirror Maze Lace Plunge Bra and Bisou Bisou Rock Candy Comfort Knickers!

Damaris Evans goes on to say about the WONDERLAND Collection “I love how inventive we are in summer in London. We take every second of sunshine and soak it up in wherever and whenever we can. The city comes alive, totally reborn after a rainy winter. I wanted to celebrate that and come out with embroidery, colour impeccable fit and above all, individuality. We’re here to represent London style in a big way.”

Carrying on the playful theme in the Mimi Holliday SS17 collection is the Tilt-A-Whirl series, packed with plenty of fun and boasting of wild and playful designs with hot pink silk and graphic aqua lace, which we think is a stunning summer palette!

Those looking for an elegant set to add to their lingerie drawer will love Swan Lake, showcasing stunning swan embroidery with elegant seams and graceful designs, as well as the nude mesh panels that give the sets a sexy finish.

What better way to finish off your complete lingerie set than with new silk loungewear? Add a touch of luxury into your nighttime, the range is also designed by Damaris Evans, offering heritage touches taken from her grandfather, which features the iconic 70s British print with geometric designs.