Last Thursday Maidenform launched their first collection with House of Fraser to create an exclusive intimates collection called Linea by Maidenform. The collection is housed under House of Fraser’s in-house fashion linea and is a combination of fashion and function, with some pieces offering a classic solution and others a touch of comfort.

The launch was at House of Fraser’s flagship store on Oxford Street and the evening kicked off with a fashion show that showcased pieces from the collection. The launch was followed by expert Bra fittings sessions one lucky person won a £1000 worth of Linea and Linea by Maidenform lingerie! Check out the pics from the event below.

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