samim_1 Posh online undie store,  has launched two of designer & interior stylist Nona de Samim’s collections.  The UK-based designer will present her ‘L’Atelier Parisien’ and ‘Basics’ collections which will be available exclusively online through

The ‘L’Atelier Parisien’ causes a revolution in what is perceived as underwear or outerwear and is the trendsetter in making foundation garments sexy and theatrical for play.

The ‘BASICS’ collection is both timeless and scandalous, designed and tailored to be worn outside.

Both collections are made by Italian and French manufacturers using high quality silks and cottons with custom died fabrics.

Persian-born, British-raised Nona De Samim has over the past decade become one of the world’s most sought-after designers.  Since graduating, Nona has worked for Vogue, sold her designs in Harvey Nichols and Harrods among many other prestigious stores, and has since been featured in numerous magazines and international television programmes.
Nona, who has a far-reaching international customer base, is known for her innate sense of style encompassing both interior design and fashion creating “a way of being”.
Heavily influenced by the historical reference of 16th century France, Nona’s background was in French antiques where she established her love for this period.

Annabel Gatward, founder of told,  “Nona De Samim is one of this country’s most exciting designers who we are proud to champion.  Her designs are unmistakably distinctive celebrating the classic French richness and luxury of the bygone era, but more than this, Nona has the ability to create an entire setting, like a scene out of film, demonstrating her visionary style. Her successful label is the collaboration of her expertise and knowledge in the worlds of fashion, interiors and antiques, and to her interest in cinema.”