Woman in New Zealand have their undies in a twist over a ads for Hot Milk maternity lingerie. The ads have pregnant models wearing their sexy range of maternity wear and some New Zealanders have branded the ads as Soft Porn!!

Designer of Hot Milk, Lisa Ebbing, says “Our campaign, empowering pregnant women to be sexy, is a world first. Poor mums, at a stressful time in your life, all you can wear is horrible brown lingerie. It doesn’t make you feel good. Our designs say to women You can still be ‘beautiful and sexy.'”

“They can still be fun and cheeky and our product empowers them to feel better when there is a lot of change in their lives.”

Hot Milk lingerie proves you can still look sexy even when pregnant. We’ve taken a look and it’s a small but very saucy range. Most maternity underwear is designed just for practicality, support and comfort but Hot Milk proves you can have all that plus look fantastic.

The range is available in New Zealand, Australia and later this year in UK and USA.

Hot Milk Lingerie