Triumph Bright PassionShoppers at the new Triumph concept store in Queen Annes Walk, Festival Place, Basingstoke will be able to buy virtually every design from the company’s latest autumn collections – which also include the labels Sloggi and Valisère.

The new store opens on Friday 14th September 2007 and sports personality Linford Christie will be on hand to make sure it gets off to a flying strat.

Project Manager Carol Johnson told, “We are offering a premium personal service and can’t wait to fit bras and advise on the right size of briefs. So many ladies wear the wrong size, mostly with bra cups too small and pants too tight. They just don’t realize how much better they could look and feel.”

Renowned worldwide for top quality manufacture, using fine materials, Triumph offers perfect fit, sensuality and beauty for all body shapes.

Olympic gold medalist Linford Christie will cut the red ribbon at the store, which also heralds the first UK appearance of Triumph’s new logo, at 11.00am.

Customers can take advantage of a series of special opening offers.

The second Triumph store opens in Exeter next week and more will follow soon.