Ultimo Open Stores in Debenhams

Ultimo lingerie and swimwear have signed a deal with Debenhams to open its first 10 stand alone Ultimo stores within Debenhams in Oxford St, Trafford Park, Metrocentre, Birmingham, Bristol, Chelmsford, Belfast, Glasgow, Silver Burn and Crawley. 

The first ever Ultimo shop opened in Glasgow in Debenhams Silverburn on the 25th October. Opening the store was stunning new Face and Body of the new brand Ultimo D-G, actress Gemma Atkinson!

The remaining 9 stores will open during November, with further plans to roll out to more stores in Debenhams nationwide within the next 18 months and stand alone High Street stores.

Michelle Mone, Co Owner and Founder of Ultimo told Lingerieblog.co.uk, “I am so excited and absolutely delighted to reveal that the first ever Ultimo shop will be opening in Glasgow! Ultimo was created in Glasgow 11 years ago and has grown beyond my expectations, to become the biggest Designer Lingerie Brand in the UK. My dream is to make Ultimo the Victoria Secrets of the UK!”

Category: Celebrities, Lingerie, News