Cake Maternity Real Fit Campaign
Cake Lingerie has launched its global ‘Real Mums, Real Fit’ campaign which hopes to capture the true beauty of Motherhood and show how all women can feel sensual and gorgeous yet
comfortable and supported whilst pregnant & breast-feeding.
The campaign went in search of ‘Real Mothers’ wanting to join Cake Lingerie and celebrate their new found curves in a ‘real’ and empowering way. The rules were simple, ‘real’ women that were pregnant or nursing, no models, and no Photoshop to be used on the body!!
Tracey Montford, the founder of Cake Lingerie, encouraged women around the world to enter. She told Lingerieblog.co.uk, “At Cake we design Maternity & Nursing Lingerie for real mums. Pregnant & breast-feeding women are beautiful and it’s important they look and feel the same. The challenges this period & time can throw up can be daunting, so we purposely chose to use real women with real life challenges. We are constantly bombarded with unrealistic body images, creating a pressure that just isn’t fair. Women should be celebrated and applauded.”
The campaign has witnessed an overwhelming response and utilises garments from
Cake’s latest– ‘Let Them Eat Cake’ collection, where the styling and fit is simply stunning!
Available to buy online from Cake Lingerie.
Category: News
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
