Freya Launch Bra Fitting Campaign
Freya has launched a new educational bra fitting campaign, aptly named ‘Holy Fit’. The main focus of the campaign is to educate young women on the importance of wearing the right fitting bra.
The website features a viral film (see below) with the message of ‘What are your boobs trying to tell you?’ The viral film displays captions on women’s t-shirts of the complaints women have about their bad fitting bras such as ‘4 boobs’ and ‘Give us a lift’.
Freya has collaborated with fashion designer Laura Lees who has worked with Topshop, Giles Deacon and Luella Bartley, to celebrate the launch of the campaign. Laura has designed a collection of 5 T-shirts for the ‘Holy Fit’ campaign which are available to win and buy at online. All of the proceeds will go to the fantastic charity ‘Genesis’ who are the only UK charity dedicated to the prevention for breast cancer.
Visit The Holy Fit website.
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