Gossard Superboost Stops Traffic
Gossard has launched a 24 hour ‘pop up’ billboard advertising an viral internet campaign.
Starting at midnight and all day Today the ads stopped traffic at 20 key billboard sites around London including Tottenham Court Road, Swiss Cottage and the Old Street Roundabout.
The ad’s feature a contemporary women’s take on the brand’s iconic advertising of the 90’s, with a ‘naughties’ twist of internet advertising all to promote the new Superboost bra.
What’s more, Gossard is inviting members of the public to participate in the campaign to win themselves some sexy lingerie. All they have to do is take a snap of one of the ads over the course of the 24 hour period and upload it onto Facebook or Twitter.
Category: News
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