Shapewear Solutions

Larger Cup Sizes On The Up

August 12, 2009 | 3 Comments More

Elomi Lingerie The size of the average woman in the UK is generally getting larger, with sizes 14/16 now considered average, and according to Mintel’s 2007 report, 35% of women are a size 16 or over and 19% take a size 18.

Recent research undertaken by lingerie and swimwear manufacturer Eveden Group has revealed that: 44” and 46” back sizes have seen the largest growth year on year, which supports the trend women are getting larger. In addition to this, 40% of Eveden’s total brief sales are sizes large (size 16) and above. The research also shows that G-J cups have experienced rapid growth over the last few years, and are continuing to grow, despite the current economic climate. These findings suggest that women’s breasts are getting bigger.

Rather than being specialists in D+ or DD+ bra sizes it seems that there is now a call for specialists in G+ sizes. Eveden’s army of technical and design experts are continuously working on developing the brands’ size offering to meet market requirements.

The development of Elomi, Eveden’s fuller figure lingerie which was launched last year, was in response to this growing trend of the need for larger band sizes, and larger cup sizes.

Sales show that the company is excelling in the G+ market, as this size range currently accounts for approximately 30% of lingerie and swimwear sales.

Elomi Lingerie is available online at elomilingerie.com & Figleaves.com

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Category: News

  • Elise

    Well, good news that bra manufacturers are finally realising that DD isn’t the largest cup size, however, as a 30H, Ive never even heard of the company Eveden or Elomi, perhaps because after viewing their website I realised that they do not believe women can be small and large chested – their back size only goes down to a 32. The world may be getting fatter, but that is not the only reason for large breasts.

    Neither is the economy: “The research also shows that G-J cups have experienced rapid growth over the last few years, and are continuing to grow, despite the current economic climate.” This quote from the above article did make me chuckle, I wasn’t aware that the economic climate had much to do with G+ cup sizes, hehe!

  • http://www.breasttalk.co.uk Carol

    @ Elise
    Thanks for spotting that – It made us laugh in the office – Jon blames copy & paste!!

  • http://www.plumslingerie.com katherine Salt

    As a boutique owner I am constantly hounding suppliers to produce 30inch backs. There are a few that do in the smaller sizes but 30H can be rather elusive. However I have good news, next spring summer Prima Donna are launching a new label called Twist. It’s a young funky range that will do more 30inch backs in the G & H Cup. Until then my customer only get to pic from the Prima Donna Deauvilles.

    When I have spoken to suppliers their response is that most European boutiques fit bras a lot looser on the back that the British which is why there doesn’t seem the be the demand.

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