Model and TV presenter Tamara Ecclestone, daughter of Formula 1 boss Bernie Ecclestone has been unveiled as the new “face and body” of Ultimo.

The 26-year-old socialite, whose mother Slavica Ecclestone was also a model, stars in the new Ultimo summer campaign showcasing the latest designs ‘Odyssey’ and ‘Dazzle’ available exclusively from Debenhams stores and online.

Michelle Mone OBE, creator of Ultimo told, “Tamara is so elegant and beautiful, when I met her I knew straight away that she’d be perfect for Ultimo. She’s had a fairy-tale life, but she’s incredibly down to earth and brings something entirely new to the brand.”

Tamara Ecclestone told us, “Ultimo lingerie is so glamorous, beautifully designed and affordable. I really love that the range offers something for everyone, from A cups right through to G cups. Ultimo is the perfect brand for women who want to treat themselves and instantly makes you feel glamorous, supported and comfortable.”

She added, “My mother was a model, so it comes quite naturally to me being in front of the camera. I was initially quite daunted at the prospect of modelling lingerie though, but the nerves quickly faded and the shoot was so much fun.”

Check out the photo’s of Tamara below.

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