Triumph Inspiration Award Winner

Lingerie giant Triumph has declared that Midori Matsuo, 20 from Japan has the most inspiring lingerie design at the international final of the Triumph Inspiration Award ’08 in Beijing

Viktor & Rolf, Helena Christensen, Ellen von Unwerth, Sarah from colette, Lv Yan and Jan Rosenberg were among the high profile judging panel to choose the winner.

On July 31st, fashion and design students from 31 countries and regions around the world, presented their showpieces to the world in a fabulous catwalk show at the Triumph Inspiration Award ’08 in Beijing. An inspiring expert judging panel, consisting of the Dutch design duo Viktor & Rolf; Danish top model Helena Christensen; German fashion photography icon Ellen von Unwerth; colette’s chief purchaser and creative director Sarah from Colette, and Chinese top model and actress Lv Yan together with Triumph’s Jan Rosenberg, came to the decision which design piece deserves to be called the most inspired, and inspiring, of them all in 2008. Awarded their prizes by gold-medallist Linford Christie and actress Michelle Lee, the show was a true spectacle in pre-Olympic Beijing.

Midori Matsuo convinced the judging panel, and was the winner of the Triumph Inspiration Award ’08 with the design “Under Skin”. She will pocket not only a cash prize of €15,000 but will also see a career boosting limited edition of the winning piece as her showpiece is adapted and interpreted by the Triumph design team, leading to series production of the set which will be sold in selected Triumph stores worldwide. Theresa Bachler, 21 from Germany with the design “Once Upon a Time…” won €10,000 and Stine Fagervik-Rosèn, 28, Norway with "Desire for Beautiful Trash" won €5,000.

All finalists from Europe, Africa, Asia, Latin America and Oceania met and competed in pre-Olympic Beijing on July 31st, 2008, at the avant-garde 798 Art Zone situated in the Dashanzi Area.

The international jury judged all entries according to the same criteria: innovation and creativity in interpreting the design theme "female fascination", individuality and uniqueness, concept, aesthetics, quality in design and execution, as well as presentation. Viktor & Rolf told Lingerieblog.co.uk, “What we love most is the fact that the students were asked to free themselves of the commercial side of things – almost no restraints were put on their creativity“.

Tags: triumph

Category: News