EBERJEY, the original fashion-forward, flirty line of lingerie and sleepwear, has become an important player in the intimate apparel industry. Known for their trend-setting prints, innovative colours and super-soft fabrics that stretch to flatter a multitude of body types, Miami based EBERJEY won rave reviews when they launched in 1997. Born from a desire to build a line that would help women show off their inner-beauty, the collection is designed to express the EBERJEY motto: “Life. Love. Joy.” The EBERJEY look combines complete comfort with chic style.
Ali Mejia, who designs the line, creates styles that work for all body shapes. View the lingerie Ali has created in a slideshow at the bottom of this page.
What inspired you to become a lingerie designer?
“Definitely my mother! When I was a little girl I was in awe of all the beautiful lingerie she would bring back from Italy and France. I would rummage through her drawers dreaming that someday I would create such beautiful underpinnings!”
Do you wear your own products?
”Of course! Every day, every night, underneath it all and all around the house.”
What other lingerie brands do you favor (not your own!) and why?
”Princesse Tam Tam was an original inspiration for the Eberjey concept and is still a brand whose aesthetic and fit I admire.”
Are you happy with the way lingerie is sized? If not what changes would you like to see?
”Yes, I think that every woman can find a brand that fits her needs.”
What advice would you give to an aspiring lingerie/swimwear designer?
”Focus on fit. Without good fit, you’ll never have a second chance. You can design the most beautiful product in the world, but if doesn’t fit, it is very challenging to get repeat business.”
How do you get your inspirations for new collections?
”From anything and everything. Fabrics, travel, books, art, etc. I never know from where my next idea will come!”
How long does it take to create a collection, from the first drawing to the first off the shelf?
”Some are more rushed than others, but it’s typically six months.”
Do you use paper and pencil to design your first draft or is it all done on computer?
”I start with a mood board, then I choose fabrics, and then I put pen to paper.”
What would you be doing if you weren’t a designer?
”I would probably still be designing, but instead of clothing I’d be making stationary. I’m completely obsessed with paper products!”
What are you working on right now?
”Designing the beachwear collection for 2011!”
What makes a great lingerie model?
”A beautiful face, a real body, a great personality and abundant confidence!”
Available to buy online at Eberjey