The story behind Amber & Indigo is all in the name. Amber is the lighter side of your personality who you see on a day to day basis, Indigo is the dark and sensual side reserved for moments when you need to feel sexy and empowered.
As the designer for Amber & Indigo I try to appeal to both parts of the personality, or alter-ego as we call it, by creating designs that are feminine and romantic, yet have a dark and risqué element. We want the designs to draw out your alter ego helping you to act the part of whoever you want to be. Being sexy and attractive is all about confidence, confidence comes from embracing the many facets of your personality and having the alter-ego helps to act the part until you believe it.
What inspired you to become a lingerie designer?
I have always loved working with delicate fabrics and creating things that are feminine and beautiful. I also have adventurous that I like to channel through design and this is how the concept of Amber & Indigo arose, the alter ego that needs to be expressed.
What makes your designs different from others?
I have spent many years working as a product developer and then as a technical designer in a couture fashion house, so my designs are always well made and designed to be beautiful and functional. I like a minimalistic approach to the design, focusing on simple amount of lace and trim and bold panels and straps, this is how I combine a fetish element with the romance of lingerie.
Are there any celebrities wearing your designs and who are they?
I am just shipping a piece out to Kate Moss this morning…fingers crossed that she likes it!
Do you wear your own products?
I am always wearing Amber & Indigo. This is one of the benefits of being a lingerie designer, being able to create a new bra and knickers every time I run out. I also have a range of accessories which I wear on a daily basis; my lace choker is my favourite piece.
What’s your favourite lingerie brand (not your own!) and why?
My favourite lingerie brand is Bordelle. I love what they do with colour, shape and form. Their approach to lingerie is slightly dark and edgy, which I like. I have a few of their pieces which are for special occasions and I love how they fit the body and always have a cheeky strap or hint of lace in an unexpected place.
Do you think there’s enough choice for D+ sizes?
I often get feedback from customers that there is not enough choice for D+ The main complaint I hear is that the style of the larger sizes is not up to standard with what is offered to the smaller cup sizes.
Are you happy with the way lingerie is sized? If not what changes would you like to see?
I believe bodies are diverse and women should be encouraged to try on as many brands as possible until they find the right size and style for them. Many people often grab whatever size they think they are, rather than explore the various cuts and shapes available on the market. A change in our attitude to our own bodies could be the answer, not being afraid to stand naked in front of the mirror to try something different until we find what works.
What advice would to give to an aspiring lingerie/swimwear designer?
Get as much experience in the industry as possible so you have an understanding of trends, construction and style. I have a very strong technical background and I believe this helps to create a strong product in terms of design and quality. Get yourself organized and learn as much as you can about the business aspects of design and how you will push your product into a busy market. I would recommend knowing what’s hot right now but keep ahead of the game through innovation and through your design to find what your customer is asking for.
How do you get your inspirations for new collections?
I am inspired by materials. When I see something that I like I will use it in different ways, trying it out on the dress form, layering, draping, wrapping, whatever technique will lead me to the final solution. This process is always the beginning of my story and the idea develops from the creative process. For example Seven Heavenly Virtues was inspired by a black lace I found which to me represented naughty and nice within one material, I then found my starry nights fabric which added a touch of mystery and a heavenly element to the designs.
Do you use paper and pencil to design your first draft or is it all done on computer?
I am a very hands on designer and prefer to work directly on the dress form. This means no pen, paper or computer. It is unusual, but it’s how I find my ideas flow the best. I am very fond of the technical properties of fabrics and I will work with the structure of the material to find what best compliments the body. I think that working on a dress form gives a much better understanding of what the final garment will be like on the body and therefore the designs are much more suited to purpose.
What would you be doing if you weren’t a designer?
If I was not a designer I would definitely be a circus performer. Probably specializing in aerial silks or hoop, as I love the grace and physical control these performers have. I almost ran away to join the circus when I was 17, but decided instead to study fashion design and keep my aerial skills as a hobby.
What are you working on right now?
Right now I am working on a new video shoot, which will be posted online to develop brand awareness. There is a story line based loosely on an Alice in wonderland theme with a girl who drinks a magic potion and finds herself in a fantasy world.
What makes a great lingerie model?
A great lingerie model has a fantastic ass, no matter what size, she knows how to work it.
Check out some pics below and find out more on the website.