Claudia Lambeth is the Founder and CEO of the English couture lingerie brand, Luna Mae London. Operating on an appointment-only basis, the brand encompasses an exclusive and premium couture lingerie collection, with an innovative approach to its retail environment, offering both a bespoke and made-to-order service. Designed and tailored to the individual, it is a personal and private, intimate experience in which a woman can indulge in luxury.
What inspired you to become a lingerie designer?
A love affair with lingerie lead me to begin designing as I was always fascinated by how powerful it can be for a woman. A woman’s confidence can automatically be transformed if she knows she is wearing a beautiful set beneath her clothes, and this is something which I wanted to give to women.
What makes your designs different from others?
Inspired by structural symmetry and clean lines, Luna Mae London designs push the boundaries of luxury with exceptional quality and craftsmanship at the heart of all our values. Our pieces are proudly not produced in a factory, instead they are hand crafted by our seamstresses in England. Our Bridal Couture Collection, which will be released following our Spring launch, features solid eighteen carat yellow gold fittings and hand beaded French lace appliqué, allowing for luxurious attention to detail.
Are there any celebrities wearing your designs and who are they?
A beautiful celebrity, who we cannot currently name, has recently commissioned us for a bespoke set and we are creating this for her at the moment. We will be able to release the details very soon!
Do you wear your own products?
Absolutely! It is such a treat to wear Luna Mae London pieces as I believe them to be the most luxurious and comfortable undergarments I have ever worn. Fully lined in 100% pure silk make the pieces incredibly decadent and it feels just as beautiful against your skin on the inside, as it does on the outside.
What’s your favourite lingerie brand (not your own!) and why?
I loved the Jean Paul Gaultier collaboration with La Perla where two beautiful design houses came together and created truly stunning results. It was great to see La Perla try something very different with their collection that season.
Do you think there’s enough choice for D+ sizes?
I think it is great that there has recently been an increase in lingerie brands that specialise in D+ sizes, as this was an area that had previously not been explored enough. Since our pieces are entirely made-to-order for each individual client, we are additionally able to accommodate much larger bust sizes.
Are you happy with the way lingerie is sized? If not what changes would you like to see?
Since every woman’s shape is slightly different, lingerie can be a difficult garment to fit universally and it can be frustrating for women when they vary in bra size depending on which brand they choose. This is why our lingerie is only sold by appointment so we are able to fit each and every client on a private and personal basis.
What advice would to give to an aspiring lingerie/swimwear designer?
You have to live and breathe your work. Don’t ever lose sight of the passion and drive that made you want to design in the first place, because this is what will keep you going when things get difficult. This is also the key ingredient that will make you forget to stop working.
How do you get your inspirations for new collections?
As a designer, I am naturally inspired by everything around me, be it the façade of a building or the back of a dress on a woman walking down the street. I am very influenced by photographers such as Helmut Newton and Sam Haskins and I try to create beautiful lingerie for the women they photograph.
Do you use paper and pencil to design your first draft or is it all done on computer?
The best results are always achieved using paper and pencil. I find it easier to translate the idea I have in my head if I am using this method, especially sketches done in the middle of the night.
What would you be doing if you weren’t a designer?
When I am not designing, I am handling all other areas of the brand, as unfortunately designing only takes up a small amount of my time. I would find it very hard to work in a field which isn’t lingerie because I could never be more passionate about something.
What are you working on right now?
I am just about to finalise our Bridal Couture Collection which has been a very hands-on project with my seamstresses. I am also in the process of designing our swimwear collection for Spring/Summer 15 and have been sourcing the beautiful fabrics in Italy.
What makes a great lingerie model?
A great lingerie model is someone who feels comfortable in her own skin and also who doesn’t take herself too seriously. Having a model on set that can allow her personality to shine through in her photos is always a bonus.
Find out more about the brand on the website and checkout a couple of pics below.