I’m Lisa Dixon, Design Director for Lingerie at Dreamgirl International. I’ve been with Dreamgirl a little over 2 years and I’m one of the Designers who are responsible for the Dreamgirl Lingerie Collection.
What inspired you to become a lingerie designer?
I really like designing products that make women feel sexy and beautiful. I understand the female form and women’s body image concerns and I always design to address that. Also, lingerie is not a “serious product”, it is more of a “must have” impulse purchase. It’s meant to “inspire fun and playfulness” and I really enjoy that aspect of the design process.
What makes your designs different from others?
I always look to what’s happening in fashion, from runways to street. I always try to apply current trends into my designs, be it classic lingerie or fetish lingerie, I always add some type of detail that makes the design current and relevant without being too avant garde.
Are there any celebrities wearing your designs and who are they?
I hope so! But only their significant others would know that.
Do you wear your own products?
Yes, I own many of my designs, as well as the designs from the other designers here at Dreamgirl.
What’s your favourite lingerie brand (not your own!) and why?
I really like Agent Provocateur, it’s very European and so very sexy. It’s definitely not for the faint of heart! Not only do I like it for me personally, I also draw inspiration from their wonderful designs.
Do you think there’s enough choice for D+ sizes?
I think it’s definitely a growing market but there is more opportunity for growth. Women are getting bustier so we need to start treating it more as a standard size, not a special size.
Are you happy with the way lingerie is sized? If not what changes would you like to see?
I think it really depends on the brand, more consistency in sizing would be nice so the consumer is more confident of her size.
What advice would to give to an aspiring lingerie/swimwear designer?
I think the hardest yet most important lesson to learn as a designer is that we are making a “wearable product” not a “piece of art”. It’s so easy, as a designer, to want to be ultra creative and original, but the truth is that the majority of consumers don’t want something so outlandish to wear; they want something flattering to the body that makes them feel beautiful and confident!
How do you get your inspirations for new collections?
I watch fashion runways, I shop stores, look online; I just thoroughly study my surroundings and people-watch constantly… inspiration hits at the craziest times.
Do you use paper and pencil to design your first draft or is it all done on computer?
I usually start with pencil and paper and then finish it up on the computer.
What would you be doing if you weren’t a designer?
I would probably do something in Sports Medicine or Physical Therapy. I’m very interested in health and fitness and do my best to read everything I can on this topic, I am constantly learning.
What are you working on right now?
I’m currently finishing up our 2014 Dreamgirl Collection and starting on our 2014 Encore Collection.
What makes a great lingerie model?
A great lingerie model has to be more than a pretty girl with a great body. She has to know how to move and understand the lines of her body…she needs to make love to the camera! This is extremely hard to find. We interview many beautiful girls and can’t use them. It’s not only about the lingerie it’s about the fantasy she creates… she needs to be an actress, who’s telling a story and creating a mood… and happens to look great in our lingerie!
Check out some of Lisa’s designs below and you can see more of Dreamgirl on their website.