I am Rose Fulbright, founder and CEO of Rose Fulbright, a luxury British-made lingerie brand launched in November 2013. I started my label after studying couture fashion in Paris and costume design in London, and finding that my passion lay with creating structured pieces from fine fabrics. My passion is to create items that are high quality both in terms of design and finish, that offer customers superior comfort whilst looking and feeling sensual and sleek.
What inspired you to become a lingerie designer?
I have always had a passion for lingerie, mostly vintage styles – I am astounded at the level of innovative design in items from the 1930’s particularly, when lingerie was first becoming more about a bra and knicker than a corset and bloomers. I felt this style of refined, streamlined yet interesting design was lacking in the current offering, and founded my label.
What makes your designs different from others?
In my designs I try to reduce the amount of surplus information – I try to make my designs as streamlined as possible whilst retaining interesting elements such as a beautiful seam or fastening. I aim to create a very sleek, sensual style that is feminine yet not overly frilly or sexualised. Also, all my designs are handmade by artisans in South Wales, which means they are immaculately finished.
Are there any celebrities wearing your designs and who are they?
Not as yet! I have a few in mind, and I’ll let you know when that happens.
Do you wear your own products?
I find all my items extremely luxurious to wear, but my ‘Bra no.1’ style in particular is the most comfortable bra I’ve ever owned, and do indeed wear it constantly.
What’s your favourite lingerie brand (not your own!) and why?
I find Eres to be a label I always check up on to see what they are doing. I think they have the seamless, yet detailed design down to a T, and of course the quality of the materials, the design and the finish really appeal to me.
Do you think there’s enough choice for D+ sizes?
I am constantly asked by people if I make larger or more unusual sizes, however for such a young label it isn’t a viable option for me at the moment. However I do intend to produce a wide range of sizes in the future, as I feel that many D+ sizes come in very frumpy shapes and patterns.
Are you happy with the way lingerie is sized? If not what changes would you like to see?
I would like to see a standardised pattern sizing developed, as it is hard for a new label to ascertain the right sizing early on. Being a different size in each shop does not make sense from a customer’s or a business’s point of view.
What advice would to give to an aspiring lingerie/swimwear designer?
Make sure you think and plan through each stage of design and production before starting the process. Also, try to steer away from basic designs that are all over the market- there are plenty of brands providing these cheap and cheerful styles, and there is a place for them, but you will stand out more if you are providing something interesting or special.
How do you get your inspirations for new collections?
I do a lot of research at costume archives such as the V&A, Bath Costume Museum and Chertsey Museum. I find that taking shape, fabric and fastening inspiration from vintage items and updating them for the modern way of life is a great challenge and an interesting way to design.
Do you use paper and pencil to design your first draft or is it all done on computer?
All on pencil and paper until I need to do technical drawings for production.
What would you be doing if you weren’t a designer?
I couldn’t do another job, although designing only takes up about 10% of my time in the running of the business. If I weren’t working I’d be travelling the world.
What are you working on right now?
I am working between my two companies – Rose Fulbright and The WISE Creative, an organisation that aims to support and promote luxury labels manufacturing in the UK. We are holding a Christmas pop-up on December 13-15th at John Salt on Upper Street in Islington, London, featuring a selection of lovely labels, including my own.
What makes a great lingerie model?
Somebody who knows her body, and doesn’t need too much direction to get to a beautiful pose. She needs to be friendly, professional and relaxed, and not too bothered about getting cold on location!
Take a look at the pics below and you can see more designs on the Rose Fulbright website.