My name is Sandra Palmer and I am the creative Director of Louise Ferdinand Lingerie, the go-to luxury brand for the larger busted woman who wants lingerie that’s sexy and sophisticated!
What inspired you to become a lingerie designer?
For as long as I remember I have had a love of fashion, the design of clothes and the various fabrics that can be used. I think that I can thank my Dad for this as he was a trained tailor and grew up watching him make garment. This love developed into an appreciation of the form and fashion of lingerie.
What makes your designs different from others?
As a larger busted woman I understand the difficulties associated with finding fashionable, beautifully designed bras for the larger sizes. So I designed bras with a fit that is second to none in beautiful and sophisticated fabrics. Louise Ferdinand Lingerie designs have a timeless elegance that not only have a place in the market place but, from a customer perspective, has been a long time coming.
Are there any celebrities wearing your designs and who are they?
I believe every woman who wears Louise Ferdinand Lingerie is a celebrity!
Do you wear your own products?
Of course! That was the original reason I designed them.
What’s your favourite lingerie brand (not your own!) and why?
To be perfectly honest, I only wear my own underwear!
Do you think there’s enough choice for D+ sizes?
I think the industry has significantly improved and there is now more choice available.
Are you happy with the way lingerie is sized? If not what changes would you like to see?
I am happy with current sizing.
What advice would to give to an aspiring lingerie/swimwear designer?
If they have a passion for lingerie design and would like to make their mark in the industry, I would say, “Go for it”. I would encourage them to do their research first and choose their market wisely.
How do you get your inspirations for new collections?
I like to use the past eras of the 50’s, 60’s and 70’s for inspiration but bring in a modern and up to date twist.
Do you use paper and pencil to design your first draft or is it all done on computer?
I love the traditional methods, and I use paper and pencil in the drawing and grading of patterns. I think as a designer it is important to be able to move with the new technologies as well as being able to work manually at all levels.
What would you be doing if you weren’t a designer?
I have always had a passion for designing so if it wasn’t lingerie I am sure it would have been clothing or footwear.
What are you working on right now?
I am currently working on new and limited styles to my range, rather than just working on a seasonal basis, as well as adding new pieces to existing ranges.
What makes a great lingerie model?
A great lingerie model should fit the garments perfectly and look like they were born to wear the underwear.
Louise Ferdinand lingerie is available to buy online at Esty