profileNew online luxury lingerie retailer, Fox & Rose is a celebration of British design talent and is committed to introducing new international labels to the UK.

Founded by ex-Selfridges buyer Amanda Lorenzani and  Alexandra Miro, the site has been created by women, for women.

Amanda told, “We wanted to create a modern and sleek environment to capture and celebrate all aspects of women’s changing mood, be it the inner seductress, the power woman, the girl about town or the busy mother,”.

With a mission to uncover the finest and most fabulous lingerie available, they have scoured the London catwalks, and visited brands and boutiques from Copenhagen to Milan and Paris to bring together the best picks for each season.

New label launches include the sumptuous Else label from Turkey and a Fox & Rose collaboration with UK label Ell & Cee for SS11.  Other labels include Princess Tam Tam, Fleur of England, Beautiful Bottoms, Mimi Holliday and Lascivious.

There is an informative ‘How to Measure’ section, and details on how to find the perfect fit for your body shape as well as a useful section on ‘Learning the Lingerie Language” which will be handy for men buying gifts for their ladies.